Falko Saft

Director of Product Development Hype Launch Experiences Mobile, Web and Digital Retail

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Adidas

adidas AG, together with its subsidiaries, designs, develops, produces, and markets a range of athletic and sports lifestyle products in Europe, Greater China, Japan, South Korea, Latin America, North America, and internationally. The company offers footwear and apparel, as well as accessories and gear, including bags, balls, sunglasses, and fitness equipment under the adidas brand; golf footwear and apparel under the adidas Golf brand; and outdoor footwear under the Five Ten brand. It sells its products through its own retail stores, mono-branded franchise stores, shop-in-shops, joint ventures with retail partners, and co-branded stores, as well as through its wholesale and e-commerce channels. The company was formerly known as adidas-Salomon AG and changed its name to adidas AG in June 2006. adidas AG was founded in 1920 and is headquartered in Herzogenaurach, Germany.

Size: 10000+

HQ: Herzogenaurach, Germany

Sector / Industry: Consumer Cyclical · Footwear & Accessories

ADS.DE$158.50-1.74%

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Social

linkedin · Jan 20, 2026
A friend of mine at Amazon is growing their team and looking for someone to join as a Media Relations Manager. If this sounds interesting, message me or apply below 👇
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linkedin · Jan 13, 2025
After 13 remarkable years at adidas, I’ve made the decision to end my journey with the three stripes 👟 and embark on a new chapter. Looking back, it’s incredible to see how much has changed since I joined adidas in 2012 as a trainee. Back then, we were a small but ambitious team working on web a
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linkedin · Oct 18, 2024
I can't believe it's been 7 years already since the adidas GLITCH launch in Paris. The idea, the product, the campaign and the shear complexity of handling something that hasn't been done before in adidas culminated with 5 Cannes Lions, and lots of hype. An amazing project and a great team Steffen H
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linkedin · Apr 20, 2024
Thrilled and proud to announce the release of one of the most exciting but also complex projects from the past few months: the adidas EURO 2024 Style Cup ⚽️👕🗳️ Don’t miss out and vote now for your favorite teams in the design competition on the adidas Confirmed app and secure one of the winning j
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linkedin · Jul 31, 2023
adidas announces further release of existing YEEZY products in August with continued commitment to combating discrimination and hate
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linkedin · Dec 30, 2021
Looking for a new challenge in 2022? And ready to shape the future of our hype business in the eCom space, metaverse and beyond ? Apply now and join our Product Owner teams in Amsterdam and Herzogenaurach #adidas #hiring #digital #hype #future #metaverse
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linkedin · Mar 1, 2021
Your new home for the most coveted sneaker releases in Europe! Get adidas confirmed NOW 👟📲
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linkedin · Feb 12, 2021
Are you into the sneaker business, an experienced agile leader and do you enjoy working in an product-led engineering environment on products that consumer love? Then this might be your unique chance! Join the #digital #hype team at #adidas HQ and define state-of-the-art product launch experien
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linkedin · Feb 11, 2021
Icy park 🥶 And the timing couldn’t be better :)
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linkedin · Oct 27, 2020
Delivering for a good cause: 150.000 kits for 10.000 amateur football teams in Europe supported by Jürgen Klopp as our brand ambassador
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