Ron Friedman
Vice President
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Mattel
Mattel, Inc., a play and family entertainment company, designs, manufactures, markets, and sells toys, games, and other products in North America, Europe, the Middle East, Africa, Latin America, and the Asia Pacific. The company offers dolls and accessories, books, content, and lifestyle products for children under the Barbie, American Girl, Disney Princess, Disney Frozen, Monster High, Polly Pocket, and KPop Demon Hunters brands; die-cast vehicles, tracks, playsets, and accessories for kids, adults, and collectors under the Hot Wheels, Hot Wheels Monster Trucks, Hot Wheels RC, Matchbox, and Matchbox, and Cars brands; and infant, toddler, and preschool products comprising toys, content, live events, and other consumer products under the Fisher-Price, Little People, Thomas & Friends, and Power Wheels brands. It also provides action figures, building sets, games, and other products under the Masters of the Universe, Mattel Brick Shop, MEGA, UNO, Jurassic World, Minecraft, WWE, Toy Story, Star Wars, Pictionary, Skip-Bo, Phase 10, and Blokus brands; and licensor partner brands, including Disney Pixar, Microsoft, NBCUniversal, and WWE. The company sells its products to retailers, including omnichannel retailers, discount and free-standing toy stores, chain stores, department stores, and other retail outlets; wholesalers; and directly to consumers through retail spaces, boutique stores, agents and distributors, and its e-commerce platforms and third-party e-commerce channels. Mattel, Inc. was founded in 1945 and is headquartered in El Segundo, California.
HQ: El Segundo, CA, United States
Sector / Industry: Consumer Cyclical · Leisure
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News
40 Years Later, The Transformers: The Movie Returns With a Deluxe Anniversary ComicCBR · Feb 14, 2026
John Dodge is an MTV Writer for CBR who specializes in movies, television, comics, and pop culture. He has a deep knowledge of franchises like Mighty Morphin Power Rangers, Teenage Mutant Ninja Turtle…
After 40 Years, Transformers Finally Offers an Official Apology to FansCBR · Feb 13, 2026
Jamie Lovett is a Middle Tennessee State University Journalism program graduate who followed his lifelong passion for comics and related media into a career writing about pop culture. He was previousl…
Social
- linkedin · Feb 11, 2026
Kicking off Week 3 here Mattel, Inc. with a bang in our Mobile Gaming Division! In agreement with its joint venture partner NetEase Games, it's now announced that we'll acquire full ownership of the Mattel163 mobile games studio. Founded in 2018, Mattel163, a global game studio, has developed gam
View post - linkedin · Feb 5, 2026
Play is always evolving, and I’m excited to head to New York Toy Fair next week to join a panel on how Mattel is shaping the next generation of play across toys, digital games and experiences, and emerging platforms. Moderated by Robin Raskin, I'll share the stage with Darin Barri, Joshua Garret
View post - linkedin · Feb 2, 2026
The Mattel Digital Studios team is growing! Check out the exciting roles we've recently posted and hit up Josh Jacobs if you have any referrals or have applied to one of them. Keep an eye out for more roles soon!
View post - linkedin · Nov 28, 2025
I’m honored to have joined Nic Hill and Albane Prioux on Brands In Play this week to talk about how Mattel Future Lab is rethinking what the intersection of “brand” and “play” mean in the digital age. Nic’s and Albane’s insightful questions dove into how we’re translating iconic Mattel, Inc. IP int
View post - linkedin · Oct 15, 2025
I'm proud to share our expanded collaboration with Roblox to bring a new slate of games inspired by Mattel's iconic brands to the platform, starting with Monster High. But that's not all, we're also bringing a Monster High co-op ghost hunting adventure to Fortnite — our second entry into the Fortnit
View post - linkedin · Aug 28, 2025
By the power of Grayskull! ⚡️ Proud to share He-Man Heroes, Mattel, Inc.’s first official #Fortnite island — now in Early Access — built with UEFN 3D alongside our partners at Loot Foundry, it’s a fast, collectible RPG: build your squad, level up, and explore Eternia together. Play now: Search “H
View post - linkedin · Jun 12, 2025
Mattel has always been at the forefront of innovation in play, which is why today we're announcing a strategic partnership with OpenAI to bring Mattel’s and OpenAI’s respective expertise to design, develop, and launch groundbreaking products and experiences for fans worldwide! By using OpenAI’s tec
View post - linkedin · Jun 12, 2025
Big news today: we’re partnering with OpenAI! This collaboration marks a major step forward in how we imagine the future of play — combining Mattel’s incredible brands and the astonishing creativity of our people with the power of AI to create new kinds of experiences for fans around the world. We
View post - linkedin · Mar 16, 2025
What a week. 😮💨 Coming back from SXSW I caught a nasty bug that knocked me out for days. I was sick all week leading up to the Los Angeles Marathon, not being able to train at all, and questioning how I’d even get to the start line — let alone finish 13.7 miles of the Charity Half Marathon. But
View post - linkedin · Mar 12, 2025
Grateful to Adobe for the opportunity to share thoughts on the future of creativity, AI, and innovation at Adobe MAX. At Mattel, Inc. and Future Lab, we’re exploring how AI can enhance storytelling, empower creators, and push the boundaries of play — while ensuring we innovate responsibly, balancing
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