Geoffrey Huntting

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  linkedin · Dec 4, 2025

  I’m excited to share that I’ve joined USP Group as General Manager, E-commerce U.S. HUB, where I’ll be partnering with a great team and company to accelerate growth for the BeLive gummies and Hi-Lyte hydration brands. I’m grateful to the agencies and brands I’ve collaborated with on consulting proj

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  linkedin · Nov 25, 2025

  It's been a while since I've posted here, and there's a reason for that. I've been building a solution to a problem I watched too many friends struggle through. Over the years, I've seen several close friends lose a parent, sometimes both. In the midst of their grief, they faced chaos. They couldn

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  linkedin · Sep 10, 2025

  A great way to look at challenges from Jason Feifer at work and life (huge fan of his newsletter attached!). Getting your next marketing channel test, A/B test, work breakthrough, final interview, life goal over the finish line....what is your Failure Number? What if you knew your were 1 failure a

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  linkedin · Aug 18, 2025

  The best leaders push you to grow. But here’s the catch: First, crush the role you were hired to do. I was promoted 3 times in my marketing role earlier in my career. Then: My EVP David S.: “Geoff, we want you to run West Coast online sales.” Me: “WHAT? I’ve never done business development or sal

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  linkedin · Aug 4, 2025

  A text message that I still regret: "I'll give you a call back next week. In SF. Let me know if you need anything." "Ok. Let me know how I can help YOU." A startup co-founder I worked with in NYC texted me this a couple years ago while I was rushing to a full day of meetings. We collaborated with

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  linkedin · Jul 28, 2025

  I was stuck. I had been a Senior Director of Digital for 4 years. My peers were getting promoted to VP. I kept asking: “Why not me?” The feedback from my bosses stung: “You’re doing your job—but that’s all. You’re not listening. You’re not growing. You’re not ready.” Finally the light went on 💡.

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  linkedin · Jul 17, 2025

  What’s really getting in the way of your conversions? It’s not always your creative... Or even your strategy... At our #NYTechWeek #TECHWEEKbya16z panel in June, 𝑻𝒉𝒆 𝑪𝒐𝒏𝒗𝒆𝒓𝒔𝒊𝒐𝒏 𝑳𝒂𝒚𝒆𝒓, we dug into conversion blockers - with folks from brand, marketing, and tech. 𝘚𝘰𝘮𝘦 𝘰𝘧 �

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  linkedin · Jul 13, 2025

  Customer acquisition isn’t getting hard, it’s always been hard. Measuring incrementality and not relying on just platform numbers isn’t critical now, it’s always been critical. Having a strong creative operational process and optimization engine isn’t 2025, it’s always been a fundamental. What I’

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  linkedin · Jul 1, 2025

  Great post by Jade Bonacolta and reminder to everyone looking for the next promotion, something I've always told my team and how I've developed people because I had great leaders managing me this way. Once you're acting the role, you'll get the role. You don't promote on just potential. "They assu

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  linkedin · Jun 30, 2025

  Paid social marketers: a great opportunity to work with Jesse DeBear's agency/team and learn and work with one of the best.

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