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Evan Gerber

Vice President, Digital Customer Experience and Design

evan_gerber@vfc.com

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VF Corporation

V.F. Corporation, together with its subsidiaries, offers branded apparel, footwear, and accessories for men, women, and children in the Americas, Europe, and the Asia-Pacific. It operates through three segments: Outdoor, Active, and Work. The company provides outdoor apparel, footwear, equipment, accessories; style-forward and weather-ready footwear, apparel, and accessories; performance merino wool and other natural fibers-based apparel and accessories; performance-based footwear; and high performance apparel and accessories based on natural fibers under the Timberland, The North Face, Smartwool, Icebreaker, and Altra brands. It also offers youth culture/action sports-inspired and streetwear apparel, footwear, and accessories; handbags, luggage, backpacks, totes, and accessories; outdoor-inspired apparel, footwear, and accessories; and backpacks and luggage under the Vans, Kipling, Napapijri, Eastpak, and JanSport brands. In addition, the company provides work and work-inspired lifestyle apparel and footwear; and protective work footwear under the Dickies, and Timberland PRO brands. It sells its products primarily to specialty stores, department stores, national chains, independently-operated partnership stores, and mass merchants, as well as sells through direct-to-consumer operations, including retail stores, concession retail stores, and e-commerce sites, and other digital platforms. V.F. Corporation was founded in 1899 and is headquartered in Denver, Colorado.

Size: 10000+

HQ: Denver, CO, United States

Sector / Industry: Consumer Cyclical · Apparel Manufacturing

VFC$19.54-1.41%

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  • linkedin · Feb 11, 2026

    Humans are hardwired to feel a connection with things that can communicate, and when that illusion breaks, it feels like a betrayal with serious implications for CX. An article from MIT Technology Review on Moltbook sent me down a rabbit hole on this one. The links are in comments and worth check

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  • linkedin · Jan 29, 2026

    A great retrospective on the impact of AI/LLMs on SEO by Lily Ray, including analysis, tools and guidance on how to best manage this huge paradigm shift in how people search online. It’s lengthy, but worth the read. https://lnkd.in/eYvxnfED Her big takeaway is not to focus on “AEO/GEO over SEO,

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  • linkedin · Jan 28, 2026

    Great read from pymnts on Agentic AI and checkouts; according to their research up to 49% of people would use an AI assistant to complete jobs.  https://lnkd.in/ewgHNY8b While I think the research sample might be skewing the numbers somewhat, there is no doubt that this is the way things will go

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  • linkedin · Jan 27, 2026

    Hey - thought I'd share a really interesting read from Ethan Mollick on the jagged edge of AI. https://lnkd.in/e2paV3th The short version is that AI is notoriously inconsistent—the "jagged frontier" means it can handle some really tough tasks, but fail some really basic ones. When stringing tog

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  • linkedin · Jan 8, 2026

    Jennifer Otto is #hiring. Know anyone who might be interested?

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