Polina Melamed

Head of Global Partner Marketing @ WPP Media | Full-Stack Marketing Leader | AI-driven Media + Human Stories

polina.l.melamed@gmail.com

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Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States, Mexico, and Kuwait. The company offers branded and private label beauty products, including cosmetics, fragrance, haircare, skincare, bath and body products, professional hair products, and salon styling tools through its Ulta Beauty stores, shop-in-shops, Ulta.com website, and its mobile applications. It also provides beauty services, including hair, makeup, brow, and skin services at its stores. The company was formerly known as ULTA Salon, Cosmetics & Fragrance, Inc. and changed its name to Ulta Beauty, Inc. in January 2017. Ulta Beauty, Inc. was incorporated in 1990 and is based in Bolingbrook, Illinois.

Size: 10000+

HQ: Bolingbrook, IL, United States

Sector / Industry: Consumer Cyclical · Specialty Retail

ULTA$684.27-0.43%

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linkedin · Feb 19, 2026
Proud moment for the team today: we’ve launched 🚀 WPP Media’s Future of Advertising Intelligence framework 🚀, a new way of understanding how the world’s largest platforms are transforming through AI, commerce, and content. This work sets a new industry benchmark. It has been shaped by our Busines
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linkedin · Feb 3, 2026
I’m 150% sure I know some awesome people in the space - this is a dream role:
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linkedin · Dec 10, 2025
The Pinterest Trends API integration into WPP Open is a true example of a partnership that will move the entire industry forward. By embedding real-time cultural signals directly into our strategic planning workflows, we’re helping brands anticipate what’s next based on rich data, not vibes. A huge
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linkedin · Dec 9, 2025
Our new This Year Next Year report from WPP Media forecasts global advertising revenue will grow 8.8% in 2025 to $1.14 trillion – outpacing global GDP. It’s a clear signal that businesses everywhere see creativity, brand building and connection as key drivers of growth, even in a complex economic e
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linkedin · Dec 1, 2025
YES 👏 to this line: “Generative AI can accelerate creative iteration, but it can’t define what a brand stands for.” AI is a creative partner, not a creative compass. It can explore faster than we can… but it doesn’t care. Meaning, direction, brand purpose - those still are human decisions. And tha
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linkedin · Nov 21, 2025
Excited to share that our partnership with Amazon Ads has reached a new milestone 🏁 Working closely with the Amazon Ads team meant we had early visibility into how benchmarks were structured, and the ability to provide feedback on the granularity and relevance of the methodology. More to come - sta
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linkedin · Nov 20, 2025
Last night’s Chief event led by the awesome Alison Moore left me thinking about something I don’t say out loud often enough: we’re finally seeing spaces designed for women leaders - not to tone us down, fit us into a mold, or make us palatable - but to make room for the full expression of who we alr
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linkedin · Oct 14, 2025
The future of marketing is being built in partnership. Today’s expanded collaboration between WPP and Google takes that idea to heart: combining Google AI technology with WPP's creativity, data, and media expertise to help brands move from planning to personalisation in hours, not months. It’s an
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linkedin · Oct 1, 2025
I’m very excited to step into my new role as Head of Global Partner Marketing at WPP Media. We’re at a moment where the rise of AI is transforming how brands, media and platforms work together, and partnerships are at the very center of that story. I’m looking forward to working with Sam Weston and
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linkedin · May 28, 2025
What an awesome day for our company and our industry 👏👏👏
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